Taste Agent —
2024
Relish Works latest venture Taste Agent is an influencer marketing platform facilitating relationships between restaurant operators and content creators.
Clarify the Taste Agent brand, build and centrally locate a more robust set of brand assets, and equip the Taste Agent team to present themselves across various branded applications.
All images are for educational purposes only. Relish Works has the purchased rights to the commercial use of any images used for public and professional purposes.
Collaborators —
Mac Wilcox
Deliverables —
Brand Guidelines
Applications
Color Palette
The Taste Agent color palette is inspired by the food Taste Agent's operators create day-to-day. The vibrant Orange adds a sense of passion and energy and is grounded by our soft Cream. Additionally, the secondary color palette Maroon and Olive pair nicely and are placed sparingly within the identity for balance and a sense of youthful sophistication.
Grid Considerations
Taste Agent brings two different worlds together — operators and content creators. Throughout the brand you’ll see parallel moments of two in our language, photography, etc.
When given a horizontal composition consider sparingly using a grid of 2 to further these parallel moments graphically.
Two sides across a central axis.
When given a horizontal composition consider sparingly using a grid of 2 to further these parallel moments graphically.
Two sides across a central axis.
Typography
In evaluating the previous system, the decision is made to pair down on type allowing for clear hierarchy through type size and weight across assets. Additionally, archivo provides accessibility to Taste Agent's user interface working across a variety of scales and digital spaces.
Applications
Brand Guidelines
A few selected slides from the final brand guidelines. Full deck can be presented upon request.
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Applications
