All Things Go —
2023
A brand strategy and brand identity refresh for two-day indie, pop, and rock music festival All Things Go.
Select a festival to rebrand. Consider the festivals current mission and vision statement, target audience, and competitors to execute a clear design strategy. Apply the strategy to a complete brand identity.
All Things Go is a two-day music festival hosted at Washington D.C.'s Merriweather Pavilion. All Things Go is rooted in community experiences that feature new collections of immersive art, music, and interactive experiences. They build moments that indie, pop, and rock fans can create, share, and experience together.
Deliverables —
Logo
Brand Guidelines
Touchpoints
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Current Logo
I began my design process by researching the current identity. This helped me get an understanding for the initial approach to strategy and assess avenues of opportunity moving forward with the brand refresh.
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Vectorized Explore
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Visual System
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