All Things Go —
2023
A brand strategy and brand identity refresh for two-day indie, pop, and rock music festival All Things Go.
Select a festival to rebrand. Consider the festivals current mission and vision statement, target audience, and competitors to execute a clear design strategy. Apply the strategy to a complete brand identity.
All Things Go is a two-day music festival hosted at Washington D.C.'s Merriweather Pavilion. All Things Go is rooted in community experiences that feature new collections of immersive art, music, and interactive experiences. They build moments that indie, pop, and rock fans can create, share, and experience together.
Deliverables —
Logo
Brand Guidelines
Touchpoints
Lorem
Current Logo
I began my design process by researching the current identity. This helped me get an understanding for the initial approach to strategy and assess avenues of opportunity moving forward with the brand refresh.
Lorem
Sketches
These are some of the many sketches produced at the beginning of my logo exploration. I wanted to explore how to bring context and an intentional miscellaneous nature to my ideation process. This took place in both form and type exploration.
Lorem
Vectorized Explore
The bottom left logo had a level of miscellany that allowed for structure and play without an overwhelm or confusion of form. There was a distinctive nature to the logo that allowed for the opportunity to bring in the festival's brand history into the logo.
Lorem Ipsum
Key Brand Elements
Lorem Ipsum
Brand Guidelines
Lorem Ipsum
Lorem Ipsum
Applications
